Flowerhead Eau de Parfum

In the traditional Indian wedding, flower heads are strung together on giant leis, including Jaimala garlands which are exchanged between bride and groom as a token of mutual respect. Couples are often showered with petals by the groom's brother for spiritual protection. Flowers are abundant; from the mandap wedding canopy, which is entirely covered in exotic blooms, to the spiritual pooja rooms and verandahs, the explosion of colour is wildly celebratory and the scent is overwhelming. Ben Gorham, the visionary behind Byredo, used his impression of a bride in a Traditional Indian wedding as his inspiration for Flowerhead.“The idea of marrying someone you don't know was very interesting. There's anxiety and excitement, and I described this person as a ”˜flowerhead', because the bride is completely covered in floral hair arrangements.” Flowerhead has definitely set our hearts a flutter. It's a bold yet modern white floral; on one hand, it uses the classic combination of sambac jasmine